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The 3 Basic Types of Descriptive Research Methods

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❶Before considering the advantages and disadvantages of descriptive research, it is helpful to review descriptive research and the terms associated with it, as well as be introduced to a discussion of the most commonly discussed advantages and disadvantages.

What Is the Meaning of the Descriptive Method in Research?

What Are the Strategies Used When Evaluating Samples?
Leveraging Descriptive Research Methods

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You're on your way to a new account. Card Number Have a Coupon Code? For example, a need for quantifiable data and validation can detract from descriptive objectives and the need to understand an audience first. However, focus groups and our exploratory research design supplement this departure.

Specifically, exploratory research is meant to do exactly what descriptive research hopes to achieve but in a more manageable way. Through online discussions, researchers can interpret conversations that describe, evaluate, or document behaviors. Respondents are able to portray everything from attitudes and feelings to processes, reactions, relationships, and more. When taking advantage of any research method, there are always considerations to keep in mind.

In the case of descriptive research, there are two specific types of bias to avoid in order to remain objective and avoid errors in insights:. Targeting the appropriate audience will help avoid this bias. The right respondents who find the topic of research relatable and applicable to their daily lives will also help garner more detailed discussions. To learn more about how we incorporate both qualitative and quantitative methods of descriptive research, download the eGuide below.

There are three main methods of descriptive research: There are two methods of observation including in-field and lab observation.

In-field observation requires viewing or recording of an audience in their natural environment.

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Descriptive research methods are pretty much as they sound — they describe situations. They do not make accurate predictions, and they do not determine cause and effect. There are three main types of descriptive methods: observational methods, case-study methods and survey methods.

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Descriptive research can be explained as a statement of affairs as they are at present with the researcher having no control over variable. Moreover, “descriptive studies may be characterised as simply the attempt to determine, describe or identify what is, while analytical research attempts to establish why it is that way or how it came to be” [1].

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There are a variety of descriptive research methods available, and once again, the nature of the question that needs to be answered drives which method is used. Traditionally, descriptive research involves three main categories: observation, case . Descriptive research is a methodology that is not exclusive to market researchers but one that can apply to a variety of research methods used in healthcare, psychology, and education. At its core, descriptive research seeks to describe the characteristics or behavior of an audience.

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Descriptive research is commonly used in social sciences to study characteristics or phenomenons. Also known as statistical research, researchers look into the frequency, average or other qualitative methods to understand a subject being studied. It involves case studies, observation, survey and. of Descriptive Research. The following module provides an overview of the advantages and disadvantages of using descriptive research. Learning Objectives: Describe the advantages and benefits of using descriptive research methods. Describe the disadvantages and limitations of using descriptive research methods.