As compared to secondary research, where a person simply obtains pre-researched information, primary research consumes a lot of time. Since the respondents in primary research are many and varied, a researcher runs the risk of obtaining biased or inaccurate findings.
However, this drawback can be eliminated by targeting a sampled audience. Another disadvantage is the timing factor. As primary research takes a lot of time, its findings could be irrelevant by the time they are processed. One method of primary research is questionnaires.
Here, respondents may wrongly interpret the questions, leading to wrong or undesirable feedback. However, one big advantage of primary research is the fact that a researcher has the ability to collect information that was previously unavailable, unknown or debatable. What Are the Disadvantages of Primary Research?
Quick Answer The major disadvantage of primary research is the huge cost involved in gathering information. Full Answer Primary research is the process of gathering new information about a certain phenomenon in society. Learn more about Social Sciences. Disadvantages associated with historical research include bias, inaccessibility and incompleteness.
Because many of the papers or references that are used Fortunately, there are ways for McDonalds to use other methods e. To search by phrase enclose terms in quotations marks. While primary data collection is a powerful method for acquiring information, it does pose several significant problems including: Cost Compared to secondary research, primary data may be very expensive since there is a great deal of marketer involvement and the expense in preparing and carrying out research can be high.
Time Consuming To be done correctly primary data collection requires the development and execution of a research plan.
Not Always Feasible Some research projects, while potentially offering information that could prove quite valuable, are not within the reach of a marketer.
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Primary Research Methods Tutorial.
Disadvantages of Primary Market Research 1) High Cost. Collecting data using primary research is a costly proposition as marketer has to be involved throughout and has to design everything.
Compared to secondary research, primary data may be very expensive since there is a great deal of marketer involvement and the expense in preparing and carrying out research can be high. Time Consuming. To be done correctly primary data collection requires the development and execution of .
Primary research is the process of gathering new information about a certain phenomenon in society. Expenses of primary research include the cost of stationery, printing materials, transport, accommodation and compensating research assistants. Disadvantages of Primary Market Research 1) High Cost. Collecting data using primary research is a costly proposition as marketer has to be involved throughout and .
Some advantages associated with primary research include efficient spending for information, greater control and the fact that this type of research is specific and the information is exclusive. Some disadvantages include high costs, longer time frames to implement and that this research may not be feasible under certain circumstances. Primary market research (as opposed to secondary research) offers the benefit of direct contact, through a survey or interview, with certain marke ts and/or customer groups. This type of research can be tailored to meet the needs of an organization and provide specific and detailed information.